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Growth Full-time

Performance Marketing Manager

HAQQ Beirut, Lebanon
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About the Team

HAQQ is building the AI Operating System for the legal industry. We are a regional, high-growth startup on a mission to redefine how legal professionals work by giving them a secure, high-performance platform that handles everything from practice management to complex legal intelligence. Performance marketing is how we turn paid spend into qualified law-firm pipeline. We need an operator who lives inside ad managers, ships creatives weekly, and treats CAC and payback as their north star.

About the Role

As Performance Marketing Manager at HAQQ, you will own paid acquisition end-to-end. You will run campaigns across Meta, Google, LinkedIn, and TikTok, build creatives in partnership with the design and motion teams, and report on CAC, payback, and pipeline contribution. You will work hand-in-hand with growth engineering on landing pages, attribution, and conversion tracking. This is a hands-in-the-platform role — not a brief-writing role. This role is based at HAQQ HQ in Beirut, Lebanon. We operate a hybrid work model.

In This Role You Will

  • Plan, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and TikTok.
  • Own budget allocation, bidding strategy, and creative testing across channels.
  • Brief and iterate on ad creatives with the design and motion teams.
  • Instrument tracking and attribution in partnership with growth engineering.
  • Build weekly performance reports and surface insights that shape strategy.
  • Run rigorous A/B tests on creatives, audiences, landing pages, and offers.
  • Optimize for CAC, payback, and qualified pipeline — not vanity metrics.
  • Scale what works and kill what doesn't, fast.

You Might Thrive If You

  • Have 3+ years running paid acquisition for a B2B SaaS, fintech, or high-intent consumer product.
  • Have managed meaningful monthly ad budgets with clear CAC and payback accountability.
  • Are fluent in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads.
  • Understand attribution, tracking, and the limits of last-click in a privacy-first world.
  • Have strong creative instincts and can brief, critique, and iterate on ad creative.
  • Are comfortable with SQL, GA4, and basic data analysis.
  • Are fluent in English; French and Arabic are a strong plus.
  • Move fast, ship weekly, and obsess over the numbers.

About HAQQ

HAQQ is a high-growth Legal AI company building a dedicated AI Operating System for the legal profession. We believe lawyers should remain accountable for judgment and outcomes, while technology handles structure, reasoning, and execution. We are preparing for our Series A and building a team that takes growth seriously. If you want your campaigns to directly drive a category-defining company's pipeline, this is the job.

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